Bunny
UX/UI Case Study
Send and receive money with Bunny. A fast, free and secure way to manage transactions.
Role: Research, UX/UI
Timeline: January 2024 - June 2024
Problem Statement
Our users need a fast and secure way to send and receive money, earn points and receive rewards without the use of physical debit/credit cards and cash. In a world where buying and selling online has been steadily increasing, so has the need for online finance apps. By providing an easy way to conduct transactions online, we hope to see an increase in user satisfaction.
Target Audience
Teens
Adults
Small Business Owners
The Hypothesis
If we are able to create an app that streamlines user’s current finance apps into one, then user satisfaction will increase because the app will be more user friendly and efficient.
Process & Tools
Design Strategy
Prototyping
Problem Solution
Empathy Mapping
Visual Design
Information Architecture
Usability Testing
Wireframes
User Research
User Flow
Competitive Analysis
User Persona
Competitive Analysis
VENMO FEATURES
Pay or Request Money From Friends
Sign up For a Venmo Debit/Credit Card
Buy Crypto Currencies
View Order Updates
SHOP FEATURES
Track Shipments All in One Place
Redeem Shop Cash for Products
FETCH FEATURES
Shop Deals
Upload or Snap Pictures of Receipts for Points
Redeem Points for Gift Cards
Conclusion
Venmo, Shop and Fetch offer very different features, as seen above. However, I believe combining the most used and loved features of each app into one will give the user a more delightful and efficient experience.
Research
QUALITATIVE RESEARCH
5 participants
Age range: 35 - 59
Mix of both male and female
Use finance apps for both personal and business needs
RESEARCH GOALS
Identify user attitudes toward finance apps
Identify the types of tasks users perform when using finance apps
Identify the opinions of certain features that are provided on existing finance apps
Explore motivations for using finance apps
Explore user attitudes toward adding features to existing finance apps
KEY INSIGHTS DERIVED
Venmo’s broad audience makes sending/receiving money convenient
App usage varies greatly from user to user
Users want to see an added security feature on Venmo
“I use Venmo the most because everyone has it.”
“I don’t use PayPal anymore because it isn’t secure enough.”
“I feel like my hidden photos have more security because you need FaceID.”
User Persona
Nicole
Age
Job
Status
Pronouns
Location
32
Office Manager
Engaged
She/Her
San Diego, CA, USA
Personality
Tech-Savvy
Analytical
Goal-Oriented
Brief Story
Nicole works for an HR company and has a high stress job managing a team of people. Her goal is to be able to go to dinner with friends and coworkers, have fun, and not have to worry about how they will split their bill.
Goals
Maintain friendships
Destress from work
Be able to online shop securely in her free time
Frustrations
Lack of security
Limited time
Has to use different apps depending on who she is transferring money to
Everyday Activities
Commute
Attend meetings
Exercise
Catch up with friends and family
Motivations
Fast and easy
Secure
Receives rewards for transactions
Anita
Age
Job
Status
Pronouns
Location
54
Business Owner
Married
She/Her
Los Angeles, CA, USA
Personality
Calm
Motivated
Creative
Brief Story
Anita owns her own salon business. She is constantly getting paid through cash apps by her clients. She has a very busy work schedule and needs an app that is reliable and easy to use.
Goals
Secure transactions
Receive payments from customers
Be able to online shop securely in her free time
Split bills with co-owner
Frustrations
Lack of security in cash apps
Complicated apps
Has mid-low level tech knowledge
Everyday Activities
Commute
Buying supplies for the business
Meeting with clients
Catch up with friends and family
Motivations
Fast and easy
Secure
Receives rewards for transactions
Journey Map
Nicole
Tasks
Thoughts
Feelings
Opportunities
Excited!
Nicole has a girl’s weekend trip planned for her bachelorette party. They will be going to dinners, bars and doing other fun activities. She needs a way to split all the bills with her friends in a quick and easy way.
Install App
“This weekend is going to be so much fun, I hope we are able to do everything we have planned!”
Be sure to summarize the main features of the app such as ease of use, security and reliability.
Sign Up
“I hope everyone else has this app too”
A quick onboarding step and tutorial to show users how to use the application.
Link Bank Account
“I hope this app is secure and reliable.”
Link bank account in a matter of minutes to allow users to transfer and send/receive money instantly.
Send Money
“This weekend was a success and everyone got to split everything seamlessly.”
Enable FaceID or fingerprint scan as a secondly authenticator so users feel secure in their transactions.
Neutral
Nervous
Happy
Anita
Tasks
Thoughts
Feelings
Opportunities
Excited!
Anita is planning to host an event at her salon where customers will be able to attend a sound bath, buy hair products and more. She needs an easy and secure way for her customers to pay her for these products/services.
Install App
“I hope this event is a success! I would love to bring in new customers and sell products that people enjoy!”
Be sure to summarize the main features of the app such as ease of use, security and reliability.
Sign Up
“I hope a lot of customers use this app as well.”
A quick onboarding step and tutorial to show users how to use the application.
Link Bank Account
“This app makes taking payments so quick and easy!”
Show transaction history. Allow users to easily reverse payments if wrong amount is sent.
Send Money
“The event went really well and everyone was happy with their purchases!”
Allow transfers to be instantaneous without a fee.
Neutral
Happy
Happy
Concept Statement
The Bunny app will pull many of the well-loved features from existing finance applications and combine them into one space for users to enjoy. Marketing will be key in giving users a reason to use a new app over the apps they already know and love.
ONBOARDING FLOW
Information Architecture
SEND MONEY FLOW
TRANSFER MONEY FLOW
Application Map
Profile Screen
Profile picture and username
Notifications
Update password
Settings menu
Design
Early Sketches
Search Recipients Screen
Search bar
QR code scanner
Favorites list
Select Bank Account Screen
Bank account option
Card option
Transaction history
Profile Screen
“Welcome, username!”
Updated to look more like a home screen
Low-Fidelity Wireframes
Search Recipients Screen
Search bar
QR code scanner
Favorites list
Added a “Submit” button
Select Bank Account Screen
Select transfer destination
Bank account or debit/credit card
Enter amount transferring
Added “Transfer” button
Profile Screen
Added a hamburger menu
Added top and bottom navigation bars
Mid-Fidelity Wireframes
Search Recipients Screen
Added a coach mark for the QR code scanner
Added a keyboard for a more realistic user experience
Select Bank Account Screen
Added a keyboard for a more realistic user experience
Home Screen
Updated to Home Screen and added active state icons
Decided to make use of the real estate on this screen to show Transaction History and Deals
Users can also see their profile picture in the upper left corner and click on it to make edits
High-Fidelity Wireframes
Search Recipients Screen
After usability testing, the QR code button was still not clear to some so I updated it and gave it a coach mark
I also added Favorites cards and the option to see all transactions with a specific person since a user pointed out that would be a nice feature
Select Bank Account Screen
Updated to the numeric keyboard
Decreased number of fonts for a more minimalistic appearance
USABILITY TESTING
6 participants
Range range of 30 - 45 years old; both male and female
Testing Phase
Try it yourself!
Usability Testing
Bunny - Final Design
Reflection
Future Roadmap
Right now, the concept is focused on sending/receiving money and transferring of funds. However, with continued research and iterations, here are a few ideas I would like to further explore:
I would like to fully flesh out the points and rewards feature of the application.
I would also like to conduct tests to see how to map out the Settings/User Profile section of the app (probably through card sorts and usability testing).
If the app were to gain popularity, it would be great if it could be used as a digital wallet and therefore implement a feature where users can track packages from every purchase made through the app.